DJ Elroy's Digital Dancefloor

Let the annoying spam begin anew with this years DJ Mag Top 100 poll! (Actually I’ve already got quite a few goodies – bribes? – that I’ll be posting up over the next few days…

Who’s been rocking you iPod over the last 12 months? Who’s kept you raving ‘til 9am? Who’s dazzled you with their technical skills??

Your favourite DJs NEED your support! Head over to www.top100djs.net to cast your votes and you could see your musical hero crowned World’s Number One for 2010!

Every voter receives a free track download from Trackitdown.net, check your voter confirmation email for full details.

PLUS don’t forget to head down to DJmag Top 100 DJs party on October 27th where you can find out who’s stolen the show this year and hear the winner smash the dance floor apart…

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Came across this article on Beatportal a few days back and found it interesting and informative (not like so many of their other advertisements-disguised-as-articles posts)… If only there was a formula for making hits! All the charts, stats, promotion, and marketing won’t work if the music isn’t what it should be. Well, let me rephrase that: You may be able to pop out a hit or two by hustling but you won’t have any staying power without consistency. How relevant will Ke$ha be in 5 years? That said, it’s just as important to have a good understanding and plan of attack for your marketing. After all, you can have the greatest song in the world, but if nobody knows about it do you really win? I’ll leave the music-making up to you but suggest taking notes on the strategies outlined here ~ djElroy

Becoming ‘One’: Anatomy of a #1 hit

A few weeks ago, Jonas Tempel (Beatport Founder/CEO) and I (Beatport COO Matthew Adell) were asked to speak at the International Music Summit in Ibiza, Spain, presented and organized by Ben Turner and Pete Tong. Ben Turner asked that we speak to the evolving trends we see in the world of retail music for DJs.

We decided to use the opportunity to share our view of the digital music space today, explaining what aspiring artists and DJs can do to stand out, and what steps our most successful artists have taken to make it happen.

We want to share the knowledge that we’ve learned over the years, talk about how we see trends developing, and explain in detail how artists are improving their success on Beatport by taking advantage of new opportunities across the internet.

We’ve built a case study that shows actual data on some marketing strategies that were deployed recently on one particularly successful track. The outfit responsible is a relatively big brand, but the tools they used are largely free and available to everyone. Contrary to what many people believe, hitting #1 doesn’t just come down to being featured in a slide on Beatport. We get between 7,000 and 15,000 new releases a week, and we only have about 32 slots to feature content. Now, I’m not knocking Beatport, because we rock, but getting a slide featured on our homepage actually pales in comparison to what you can do for yourself.

Check out the full story here ~

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ELECTRIC ZOO FINAL LINEUP RELEASED!

New York’s Electronic Music Festival
September 4 & 5, 2010 (Labor Day Weekend)

Randall’s Island Park
Open Air Festival 11am-11pm Each Day
70+ Artists Over Multiple Stages
Ticket prices go up Thursday, July 8th at 12 midnight!

Now that the summer is officially in full swing, the 2010 edition of Electric Zoo is right around the corner and ready to provide the Big Apple with another dose of musical mayhem.  The 26 acres of lush greenery and stunning water views of  Randall’s Island Park provide the backdrop for New York’s premier destination for electronic music over Labor Day weekend, September 4th & 5th, 2010.  With each passing day, not only does anticipation grow but the already massive collection of DJs, producers, and live acts scheduled to perform gets bigger, better and more diverse.

This year’s final festival lineup will include additions from electronic music pioneer Moby playing a rare Main Stage DJ set on Sunday.  Other notable additions include New York’s favorite resident DJ Boris, veteran German trance duo Cosmic Gate, the U.S. debut from Italian techno wonder Dusty Kid, new school trance heavyweight Glenn Morrison, Dutch electro/trance superstar Sander van Doorn, and Colorado dance/rock outfit Savoy.

On Saturday, the Main Stage will be headlined by The Chemical Brothers on the heels of their latest release Further, Italian electro favorite Benny Bennasi, German trance king ATB, and dancehall bangers Major Lazer. On Sunday, Armin van Buuren returns for a headlining set on the eve of his new artist album Mirage, along with Moby, Dutch house sensation Fedde Le Grand, and Berlin’s Boys Noize with his mutant techno sound. The Hilltop Arena will be headlined by Grammy nominated artist, globally acclaimed DJ and perennial NYC favorite Paul van Dyk, along with prolific artist Kaskade supporting his sixth album, Dynasty, and UK trance trio Above & Beyond with their upcoming album Ajnunabeats Vol 8. The Red Bull Music Academy Tent will feature Colorado’s self-publishing machine Pretty Lights and his electro organic cutting-edge party rocking beats and San Francisco’s freeform artist Bassnectar. Finally, the Sunday School Grove returns with its signature school buses, featuring techno innovator Richie Hawtin and Bedrock maestro John Digweed.

2-Day General Admission Passes are available now, but HURRY because prices go up on Thursday, July 8th at 12 midnight.  VIP Upgrades are also available with optional parking.  If you are 21+ and have purchased a general admission ticket,  the VIP Upgrade will get you in through a separate VIP entrance, provide prime viewing of the main stage from the VIP bleachers or front row, as well as access to the VIP tented lounge with couches, table and chairs, separate food menu, and private cash bar featuring mixed drinks, beer and wine, and VIP-only deluxe air conditioned bathrooms.   For tickets and information, go to: www.electriczoofestival.com.

Listen to Electric Zoo Radio on Sirius XM’s Area channel every Thursday at 8:00 pm ET with rebroadcasts on Sundays at 7:00 pm ET now through Thursday, September 2nd.

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That DJ Podcast, Episode #8: 26 X 2 = 58

On This Weeks Episode :

- Stage Ninja Retractable Cables
- Tiesto Isn’t Dead
- L.E.D. Festival
- Ibiza Vote
- Bieber Watch
- Interview with DJ Peter Morgan
- Opinion: What do you like to do when you’re away from work?

This Week’s Featured Artist :

• DJ Ricky Boy – Still Sundaze

This Week’s Links :

• Win A DJ Set At L.E.D. Festival
• Ibiza Vote
• DJ Peter Morgan
• The DJ Podcast
• That Podcast Network

thatdjpodcast.wordpress.com

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twitter/ThatDJPodcast

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That DJ Podcast, Episode #7 : You’ve Got A Friend In Me

On This Weeks Episode :

- PCDJ Update
- Fair Share Music
- Ibiza Classics
- Beatport’s Summer Classic Sale
- Guitar Center Sale
- Interview with Nate “DJ Conduit” McIntyre
- Opinion: What is something you know now that you wish you knew when you started DJ-ing?
- Your Feedback

This Week’s Featured Artist :

DJ Izn Collision

This Week’s Links :

• TurntableJunkie.com
• DJ Elroy’s Digital Dancefloor
• Sceedle
• PCDJ Update
• Fair Share Music

thatdjpodcast.wordpress.com

Facebook/thatdjpodcast

twitter/ThatDJPodcast

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That DJ Podcast, Episode #6: Pelicans Don’t Make Music

On This Weeks Episode :

- OOVJ Laptop for Mobile DJs
- Native Instruments “Kickstart Your Summer” Contest
- Chauvet Haiti Update
- Booka Shade Update
- Rekordbox Software
- DJ Hero 2 Announced
- That DJ Podcast Game Night

- Bieber Watch
- Opinion: What Is A “Real DJ?”
- Your Feedback

This Week’s Featured Artist :

DJ Colin Pierce

This Week’s Links :

• ThatDJPodcast XBOX Live Gamertag
• OOVJ Laptop for Mobile DJ’s
• Native Instruments “Kickstart Your Summer” Special
• Chauvet Haiti Update
• Booka Shade Picks A Winner
• Donwload Rekordbox Software

thatdjpodcast.wordpress.com

Facebook/thatdjpodcast

twitter/ThatDJPodcast

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Danny M @ Vinyl (Photo by djElroy)

The fourth part of the Digital Music Article…

You can download a PDF here or check out the full article here ~ djElroy

What is a Good Digital Music Strategy?

by Verginie Berger

4 – Do become a geek, be obsessed with your stats

Don’t be afraid to use as many data analysis as possible in order to focus on what will produce the best rates. That way you will be more efficient. You have to analyze every single action, so that you get rid of the less productive ones and improve the others.

Those free data analysis from Google or Soundcloud will show you where people listened to your music thanks to a specific action, where they came from, where they went, if they shared it, bought it and what are their tastes. You should be able to analyze the opening and click rates on your newsletter and email links.

What tools can help: FB Insights: You will know what your fans do on your Fan Page. You will be aware exactly of your impression numbers at specific times. It’s like segmenting per gender, age, country of your fan. To know more: FB Insight.

FB Insight is alright, but in comparison to Google Analytics, it won’t get you far since those Stats are only about fans. So, if you are not afraid to get your hands into the dirt, you will use Google Analytics to analyze your FB stats. Yep, it’s possible. Follow the guide.

FanBridge: Regarded as the best email management tool at present. You’ll be able to appreciate its real efficiency on your email campaigns. Who opens them, who clicks on links, who forwards… Service charged!

ReverbNation: Regarded as the second best email management after FanBridge. It gives you a sort of stats summarize when you log on your account. You will access “All Areas”: how many new fans, daily listenings, widgets uses…

Next Big Sound(free): This free of charge service will track down how millions of fans interact with your music on a daily basis. They will keep a record on the number of plays, views, comments, mentions, etc. on over 400 000 FB, MySpace, Last.fm, Twitter artists… On the top of it, Next Big Sound will send you daily emails to let you know what’s up around you.

Band Metrics: Gives the opportunity to groups / labels / managers to identify its fans, measure their regularity and commitments as well as identifying new markets, tracking down online radio listening and discovering new hypes

Sound Cloud: Online platform. For stocking, saving and sharing your tracks. It also offers widgets as well as gives you access to stats in regard of your tracks. There are many more to try (which I am at present). You will quickly see how you’ll get excited about your stats on your site, charts about your visitors.

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Lights @ Vinyl (Photo by djElroy)

The third part of the Digital Music Article…

You can download a PDF here or check out the full article here ~ djElroy

What is a Good Digital Music Strategy?

by Verginie Berger

3 – Monetize

Let me give you a tiny advice: It’s great to get an iTunes link on your site, but it’s even better if your visitor can buy directly from your site.

First, because of proximity: (s)he wants to buy from you.

Second, because it might be a compulsive purchase. Don’t get a “chance” to lose him/her by sending him/her on another platform.

Third, not everybody is on iTunes or another platform.

Check out: the last UK study shows that almost 60% of 15-24 years old have no clues about legal platforms. What a shame if (s)he pirates somewhere else when (s)he was about to buy it on your site.xt

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DJ GHOSH @ Vinyl (Photo by djElroy)

The second half of the article from yesterday…

You can download a PDF here or check out the full article here ~ djElroy

What is a Good Digital Music Strategy?

by Verginie Berger

Social Networks

In regard of social media marketing, I don’t agree with many “gurus” who pretend that social networking is the only way to make it as an artist.

In my opinion, it shouldn’t because social media is a fan management extension. Social networking’s purpose is about building a bridge between you and your fans who will then use words of mouth to “promote” you: positively or not.

Therefore, it’s better to look for your fans and build up your online social presence. The main objective is to get your fans on your website. That way they can discover you, share, interact and buy (which is the point actually)…

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DJ GHOSH @ Vinyl (Photo by djElroy)

Great series I picked up from musicthinktank.com – not everything applies to the electronic music industry but it’s still full of advice, knowledge, and good observations… You can download a PDF here or check out the full article here ~ djElroy

What is a Good Digital Music Strategy?

by Verginie Berger

What does it mean to be an artist in 2010? What is a record company? A music company? A recorded music company? How do we define and work on music marketing within an ever-changing environment?

“And what about music?” you might ask me. Surely, music is the core of everything. The artist should be able to offer a type of music in a place where someone will want to listen to it.

Define your objective

First of all, you can’t throw yourself into marketing action, as small as it may be, without defining your objectives beforehand. It doesn’t mean you have to draw a 5 years business plan. But you need to define the results you expect from your action. What is your objective behind your action? Is it to improve your online presence? OK, but what for? Touring? To be signed? Do you want to sell records, products relating to your music (i.e: merchandising), gig tickets? How many? Why are you on Twitter? What are your expectations?

At present, we are witnessing an excess of actions in the music industry. Are there any results at the end of the day? What is the most important key? Time spent on actions or the final results from the actions?

Most people get frustrated with their online results because they confuse tactic and strategy. It seems that they prefer getting into action, even before defining the reason of their actions. My father used to tell me: “A vague objective leads you to perfect stupidity.”

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